Adnan Raja serves as Senior Vice President, Digital Transformation for Highland Capital Brokerage. Raja started in the financial services industry in 2000. He specializes in strategic program delivery, underwriting modernization, digital transformation, and leveraging AI/ML for operational efficiency in the life insurance and annuity space.

Prior to joining Highland, Raja held leadership roles at Adobe, New York Life, John Hancock and NFP, where he spearheaded enterprise-wide initiatives focused on digital automation, data integration, and customer-centric solutions. He has also served as a board member and advisor in the non-profit sector, bringing strategic planning and operational excellence to community-based programs.

In addition to Strategic Decisions & Risk Management (SDRM) graduate certificate from Stanford University & Leadership and Negotiations certificate from Harvard University, Raja holds the following designations and licenses: Project Management Professional (PMP®), Authorized Training Professional PMI (ATP), Certified ScrumMaster (CSM®), Certified Scrum Product Owner (CSPO®), and Certified SAFe Agilist (SA).

Raja resides in Austin, Texas with his wife, four kids, and his mom. He is passionate about teaching and currently delivers project management certification programs for adult learners and corporate teams through University of Texas at Austin. Outside of work, Adnan enjoys playing cricket, volunteering with community organizations, and organizing TEDx events across Austin. He is also exploring entrepreneurial ventures, including a family-run dessert business and AI-based applications for education and insurance.