Avi Greenfield

This session explores how organizations can effectively prepare their workforce for the evolving landscape of artificial intelligence. Using a four-stage AI maturity model as a framework, we will examine the parallel workforce readiness stages necessary to successfully navigate this transformation. This session will provides a high level roadmap for organizations to proactively prepare their workforce for the significant changes that AI will bring to the workplace, ensuring they can maximize the benefits while navigating the challenges of this technological revolution.

Successful digital transformations have to focus on three areas: people, process, and technology. Although each pillar is important, there has been a significant impact on employees in recent years due to advancements in AI (Gen, AI, LLMs, NLP), redundancy of old roles, changes to in-office/hybrid from Covid, as well as an aging workforce. When looking at all these factors, it is important for insurers to ensure that digital transformations are not only focused on technology and process efficiencies, but also provide a better company culture and employee experience. Join this fireside chat as we discuss such employee focused conversations as:

• Information seeking: Working with each business unit to identify valuable resources, while improving gaps in knowledge 
• Supportive Technology: Identifying technologies that can enhance worker productivity and ease their workload 
• Change Management: Ensuring your employees are not just keeping up but feeling comfortable and confident with new processes and technology 
• Embracing Next Gen Technology: Flexible AI guidelines to encourage exploration and innovation of AI tools (LLMs, Gen AI, etc.) while guarding against their known risks

As pet ownership reaches record levels, pet parents are increasingly prioritizing their furry companions' well-being—sometimes even above their own financial protection. With more than 70% of U.S. households owning pets and a growing shift toward treating pets as family members, the demand for pet insurance is rising, yet market penetration remains surprisingly low at only 4-5%. This panel will explore the significant opportunity within pet insurance and how insurers can leverage distribution partnerships, customer insights, and engaging pet-focused content to drive adoption. 

Industry leaders from pet insurance, P&C insurance, and creative marketing will discuss: 

• The evolving behaviors and financial priorities of pet parents, including new research on how pet care ranks above traditional insurance needs. 
• How partnerships with P&C insurers, employer benefits, and retail brands can expand pet insurance accessibility and awareness. 
• The power of emotionally resonant pet content in driving customer engagement and purchase behavior. 

Attendees will walk away with a deeper understanding of the untapped potential in the pet insurance space and actionable strategies for capitalizing on one of the most passionate and engaged customer bases in the market today.