Formulating Next Gen Digital Strategies To Drive Customer Engagement
Acquisition has long been the go-to performance metric in P&C. But with acquisition costing five times more than retention, and nearly one in six policyholders leaving at renewal, insurers must re-think their priorities.
To reduce churn, insurers must prioritize excellent customer experiences that build trust, strengthen current relationships, and increase lifetime value.
Bring your questions to this panel where topics include:
- Engaging your customers often with timely, relevant information to become a trusted partner
- Surprising and delighting your customers in your marketing
- Streamlining team communication and structure to uncover up and cross-sell opportunities for customers
Elevating And Personalizing The Customer Experience
The roundtable discussions offer a chance to take a deeper dive into the specific areas you'd like to discuss. Take a seat to learn and work with your insurance peers on a topic of your choice.
Roundtable #1: AI Lessons Learned: Identifying Successes and Failures
- Hosted by: Shravan Chandrasekaran, Global Product Lead - Market Intelligence, Marsh
Roundtable #2: Enhancing Distribution While Elevating Client Relationships
- Hosted by: Brian Barnes, VP of Partnership Development, SCOR
Agents are often the first touchpoint members have with your brand. The quality of this experience depends on how well agents are set up for success. To ensure the best outcomes carriers must invest in supportive technology, such as AI, Voice of the Customer, next Gen CRM and more.
Sit in on this session to hear real actions you can take to improve customer interactions and increase distributions by helping your agents to be more effective.
Topics covered include:
- Working closely with your agents to identify where automation can reduce bottlenecks in their sales cycles
- Using AI Agents for routine questions to free up your human agents for more complex tasks
- Analyzing agent conversations with AI to identify best practices for other agents to mirror
- Reducing cognitive load on agents by training AI to pre-select more relevant and personalized package options to present to customers
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest Agenda