Digital Insurance Connect 2025

August 18 - 20, 2025

Austin Marriott Downtown, Austin, TX

Craig Oldham

CMO Indpendence Pet Group

Craig Oldham is the CMO and leads the Marketing and Customer Growth teams at Independence Pet Group (IPG), overseeing a portfolio of brands including Figo, ASPCA Pet Health Insurance, AKC Pet Insurance, and our Employee Benefits offering One Pack. With more than a decade of leadership experience in the P&C insurance industry at Allstate and Zurich, Craig brings deep expertise in building customer-centric growth strategies, digital marketing innovation, and driving brand performance across multiple distribution channels. His work focuses on delivering tailored experiences that meet the evolving needs of pet owners and partners in an increasingly digital insurance landscape.

Enhancing the Customer Journey To Drive Engagement And Increase Trust

10:30 AM FIRESIDE CHAT:  Paws & Policies: Unlocking the Growth Potential of Pet Insurance

As pet ownership reaches record levels, pet parents are increasingly prioritizing their furry companions' well-being—sometimes even above their own financial protection. With more than 70% of U.S. households owning pets and a growing shift toward treating pets as family members, the demand for pet insurance is rising, yet market penetration remains surprisingly low at only 4-5%. This panel will explore the significant opportunity within pet insurance and how insurers can leverage distribution partnerships, customer insights, and engaging pet-focused content to drive adoption. 

Industry leaders from pet insurance, P&C insurance, and creative marketing will discuss: 

  • The evolving behaviors and financial priorities of pet parents, including new research on how pet care ranks above traditional insurance needs. 
  • How partnerships with P&C insurers, employer benefits, and retail brands can expand pet insurance accessibility and awareness. 
  • The power of emotionally resonant pet content in driving customer engagement and purchase behavior. 

Attendees will walk away with a deeper understanding of the untapped potential in the pet insurance space and actionable strategies for capitalizing on one of the most passionate and engaged customer bases in the market today. 

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda