Eileen Potter

VP of Insurance Smart Communications

Eileen Potter is the Vice President of Vertical Marketing, Insurance at Smart Communications. She has more than 25 years of insurance and insurance technology experience with both Property & Casualty and Life & Annuity, including insurance operations on both the agency and company levels. Eileen has worked in independent agencies and MGA operations in a variety of roles, including commercial marketing and underwriting. Her software background includes systems marketing, sales support, and implementation roles with organizations such as ABBYY, Appian, One, Inc., and Duck Creek Technologies.

Day One: Digital Transformation and AI Integration Strategies

12:00 PM CHAIRPERSON’S OPENING REMARKS

12:50 PM KEYNOTE PANEL: Effective Data Management: Readying Your Systems For AI (And Other Next Gen Technologies)

Advancements in AI, such as Gen AI, NLP, and LLMs have made it easier than ever to go through both structured and unstructured data. However, insurers are traditionally faced with heavily siloed data (legacy data), ineffective data management and usage, and confusing governance. These factors continue to be major hurdles to any digital transformation or incorporation of AI technologies. Our group of panelists will tackle strategies to ensure you can capitalize on all the opportunities presented by AI during this dynamic interactive session.

Examining the entirety of your data systems to understand your strengths, weaknesses, and identifying next steps for improvement
Identifying exactly what improvements can be made in-house versus through an external partner
Clean legacy data with the help of AI and other digital solutions
Look at various middleware solutions and governance structures to remove data siloes and maximize the value of that data to both your employees and customers

Check out the incredible speaker line-up to see who will be joining Eileen.

Download The Latest Agenda