Jim Tax

As pet ownership reaches record levels, pet parents are increasingly prioritizing their furry companions' well-being—sometimes even above their own financial protection. With more than 70% of U.S. households owning pets and a growing shift toward treating pets as family members, the demand for pet insurance is rising, yet market penetration remains surprisingly low at only 4-5%. This panel will explore the significant opportunity within pet insurance and how insurers can leverage distribution partnerships, customer insights, and engaging pet-focused content to drive adoption. 

Industry leaders from pet insurance, P&C insurance, and creative marketing will discuss: 

• The evolving behaviors and financial priorities of pet parents, including new research on how pet care ranks above traditional insurance needs. 
• How partnerships with P&C insurers, employer benefits, and retail brands can expand pet insurance accessibility and awareness. 
• The power of emotionally resonant pet content in driving customer engagement and purchase behavior. 

Attendees will walk away with a deeper understanding of the untapped potential in the pet insurance space and actionable strategies for capitalizing on one of the most passionate and engaged customer bases in the market today.