Maddie Heller

Social media channels may not have been always viewed as a channel for businesses to reach their customers. Now they are content channels, and it is now critical for insurers to establish a presence. They need to curate a distinct personality on platforms like TikTok and Instagram to humanize themselves in ways not possible before. 

• Evaluating your product portfolio to find which products appeal best to the Millennial and Gen Z generations 
• Identifying the correct tone of voice to appeal to new customers while also not isolating long time members 
• Identifying relevant influencer partnerships to further expand your products reach to an established audience 
• Keeping a nimble and immediate marketing strategy to stay on top of viral trends and cultural moments.