Mark Krebs

VP Global Sales Celebrus

Mark Krebs has more than 20 years in executive-level sales, business development, and operations roles – with experience building companies and taking products to market. As Global Vice President, Sales at Celebrus, Mark will focus on managing and driving growth across the Americas by expanding and securing new business, supporting key partnerships, and managing key accounts. He’s committed to helping organizations leverage better data to support key business initiatives.

Digital Transformation and AI Integration Strategies

4:45 PM Better Understand Your Customers: Bridge Your Data Gaps To Provide The Best CX & Improve ROI

Knowing your customers is the bedrock for solid CX and brand loyalty, yet many insurers strive to deliver highly relevant one-to-one experiences across all channels (think about consumers interfacing with agents through call centers, online, and in apps). To do this effectively, brands must build better approaches to understanding and remembering consumers by persisting their identities and their preferences across channels and sessions, even when they aren’t logged in.

There are many paths to bridge these gaps for better CX and ROI, but your tech stack does not have to get overly complicated, and you don’t have to feel like you are starting all over. This session will give you some insight into: 

The challenges insurers face when it comes to personalizing user experiences on-and offline
How leveraging deeper data insights helps to better establish customer personas and optimize attribution
Tips to ensure your CX goals are never hindered by bad data or limited technology

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda