Megan Bell

SVP of Marketing Falvey Insurance Group

Megan Bell leads marketing, communications, and customer experience at Falvey Insurance Group, bringing nearly eight years of industry expertise and a dynamic background in consumer-packaged goods. She is the creator of Women at the Helm and InsHER, both award-nominated initiatives amplifying women’s voices in insurance. A 2025 RISE LEAD Award finalist and recipient of the 2024 ACORD Women’s Insurance Advancement Award, Megan is committed to equity, mentorship, and inclusion. She serves on multiple boards and committees, including ISC Group, IMCA, and IICF and holds a B.A. in English Communications and Spanish from Emmanuel College.

Enhancing the Customer Journey To Drive Engagement And Increase Trust

4:45 PM PANEL DISCUSSION: Enhancing Your Distribution Relationships With Digital Transformation

Strong broker and agency relationships play a critical role for insurers bringing in new customers. In order get the most out of these relationships, it is important to take a more holistic approach to each broker and agency interaction. This approach will help you understand and strengthen where your products and marketing may be missing the mark. Bring your questions and be ready to listen to such topics as:

Creating dashboards to visualize your current product reach and identify any gaps and new opportunities
Revamping messaging to ensure product clarity and to support business development initiatives
Developing tailored solutions that better align with brokers’ client portfolios (if the gap is great enough)
Sharing performance metrics and market intelligence to provide transparency and reduce hesitation

Check out the incredible speaker line-up to see who will be joining Megan.

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