Renee Hamlen

Chief Marketing Officer Principal Financial Services, Inc.

Renee Hamlen is the Chief Marketing Officer for Principal’s Benefits & Protection business, overseeing marketing and customer experience. She joined Principal in 2024 with over 25 years of experience, including 15 years leading cross-functional marketing and sales enablement teams. Previously, she was CMO at F&G Annuities and Life, where she built marketing functions that drove strong revenue growth and brand strategy. Renee also spent a decade at New York Life Insurance, serving as head of marketing for the $11 billion Retail Annuities business.

Digital Transformation and AI Integration Strategies

12:10 PM KEYNOTE FIRESIDE CHAT: Enabling Innovation And Digitally Transforming Your Insurance Business To Drive Customer Engagement

The terms “digital transformation” and “innovation” often go hand in hand, but the insurance industry has hurdles that often make the execution of these strategies difficult. Insurance hasn’t changed its core value proposition in 100 years, meaning innovation is more focused on finding efficiencies or responding to the latest technology instead of being ahead of the curve.

To truly breakthrough and differentiate, insurance leaders must redefine their organizations and move beyond calling efficiency and preparation “innovation.” They must prepare for and proactively pursue innovation in order to empower their organizations to explore challenges and product offerings in new ways. Topics include:

Gaining trust from leadership by making the most of small innovation opportunities with chances to scale up into larger organizational changes
Using digital tools to enable genuine customer engagement with a focus on gathering feedback, and putting it that feedback into action
Creating an empowered workforce who can create, sell, and engage customers with novel, more relevant, insurance products that align with changing customer lifestyles, instead of being forced to compete on price against traditional offerings

Check out the incredible speaker line-up to see who will be joining Renee.

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