Cake & Arrow is an experience design and product innovation agency that works exclusively with the insurance and financial service industries. We believe empathy sparks opportunity. Our human-centered design approach helps carriers, distributors, and insurtechs create transformative digital experiences that drive results. Since 2002, Cake & Arrow has partnered with leading insurance and finance companies, including MetLife, Aflac, Citigroup, Travelers, Chubb, Aon, and The General.